Programm

09:15 - 09:30 Uhr

Begrüßung

09:30 - 10:15 Uhr

Marketing hasn’t changed for 70 years. There’s been the internet, yes, but the techniques we use online are the same as we did with paper, or posters, or radio advertising in the 1960s. But as we look towards 2017, we find that the post-digital world is almost here, and things are about to change. In this presentation, we’ll discover how.

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Futurist, Journalist, Dozent, Autor

10:45 - 11:55 Uhr

Panel 1

Leadership & Organisation

Unternehmenskultur
Lehrstuhl für Betriebswirtschaftslehre, Strategie und Organisation
TU München

Brand Management

Customer Journey Optimization
Head of Marketing
Brille24

Broadcast

Cross Channel Strategy
Marketing Manager
Danone Aqua Indonesia

Best Practice

Relevance is King

Head of Social Media DACH
Kaspersky Lab

Analytics

Measurement Strategy
Leiter Business Analytics und Pricing
Yello Strom
Head of Marketing Intelligence
Zalando

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Roads? Where we’re going we don’t need roads!
Technology Geek, Programmer, Hardcore-Gamer

Expert Sessions

12:05 - 13:15 Uhr

Panel 2

Leadership & Organisation

Collaboration I

Best Practice

Englisch

The Changing Role of the CMO

Brand & Digital Director
AXA UK
Chief Digital Officer
MED-EL

Brand Management

Special Feature B2B
Global VP Marketing & Communications
GELITA
Global Vice President Digital Marketing
Siemens

Broadcast

Real Time

Platform Insight

Twitter

Managing Director Germany
Twitter

Best Practice

Englisch

Hellmann´s WhatsCook Brazil

Digital Marketing Manager
Unilever Brazil

Analytics

Social Media
Lead Social Networks Advertising
InnoGames

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What do you think you’re doing, Dave?
Torben, Lucie und die gelbe Gefahr

Expert Sessions

Head of Marketing Communications
Bayer
Director Strategy
Palmer Hargreaves Germany

14:15 - 15:25 Uhr

Panel 3

Leadership & Organisation

Co-Creation
Head of Corporate Brand and Platforms/Corporate Marketing
Nestlé Deutschland

Brand Management

International Strategy
Marketing Manager
Uber Austria

Broadcast

Mobile Marketing
Head of Marketing Northern, Central & Eastern Europe
Facebook

Analytics

Predictive Analytics
Professor für Direct Customer Relationship Management
Hochschule Aalen
Director Corp. Intelligence
Conrad Electronic
Associate Director Corp. Intelligence
Conrad Electronic

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He who controls the spice controls the universe
Managing Director METRO Accelerator
METRO

Expert Sessions

Scrum Master / Agile Coach
BRANDAD Systems AG
Applikationsmanager
Deutscher Sparkassenverlag GmbH (DSV-Gruppe)

15:35 - 16:45 Uhr

Panel 4

Leadership & Organisation

Disrupted
CMO
Auctionata & Paddle8

Brand Management

Markenbildung
Head of Marketing
BVB

Broadcast

New Channels

Best Practice

Englisch

Success in Snapchat

Snapchat Influencer

Impuls

Englisch

Democratising VR

Co-founder
Splash

Analytics

Marketing Automation
Projektleiter Digital Marketing & CRM
Dentsply Sirona
Director Media Buying Solutions Central Europe
Google Germany

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Trust is a tough thing to come by these days
Head of Public Affairs
Eyeo

Expert Sessions

17:15 - 18:00 Uhr

Estonia is considered to be the most advanced digital society in the world. From a very early stage, Estonians had the courage and vision to create an e-government that best serves its citizens and businesses. They demonstrate how far the idea of “e-residents” can be realized today – which is far beyond the reality of most European countries.

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Republic of Estonia

18:00 - 18:15 Uhr

Sum-up

Ab 20:00 Uhr

Abendveranstaltung

08:30 - 10:00 Uhr

Als Kneipenidee entstanden, ist Wacken heute die bekannteste Festival-Marke der Musikbranche - Made in Germany. Holger Hübner, Gründer und Veranstalter des Heavy Metal Festivals Wacken Open Air (W:O:A) berichtet, wie aus dem kleinen Dorf in Schleswig-Hostein eine internationale Musik-Marke wurde. Wir diskutieren mit ihm über die Höhen und Tiefen aus 26 Jahren Wacken Open Air, warum Metal-Fans die entspanntesten Kreuzfahrtgäste sind und wie er bei Full Metal Mountain die Marke ins Skigebiet transferiert.

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Gründer des Wacken Open Air Festivals

10:15 - 11:25 Uhr

Panel 5

Leadership & Organisation

Collaboration II
CMO
Microsoft Deutschland
Director of Communications
Microsoft Deutschland

Brand Management

Content Strategy
Leiter Öffentlichkeitsarbeit
ADAC

Best Practice

Englisch

Storytelling Can Save Your Life

Co-founder & CEO
Six to Start

Broadcast

Cross Channel

Best Practice

Englisch

Social Media at 35,000 Ft

Head of Social
Virgin America

Analytics

MIIA-Winners

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Sometimes to create, one must first destroy
Vorsitzender des Vorstands (CEO)
Klöckner & Co SE

11:35 - 12:45 Uhr

Panel 6

Leadership & Organisation

Collaboration III
Head of Strategy, Change und Leadership
thyssenkrupp

Brand Management

Special Feature KMU
Leiterin des Labors Marketing und Multimedia
Hochschule Bremerhaven
Leiter Online Marketing
VAUDE

Broadcast

Influencer Marketing
Director Digital Communication
WWF Deutschland

Analytics

MIIA-Winners

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All I’m offering is the truth
Creative Director
TLGG

13:45 - 14:15 Uhr

Panel 7

Leadership & Organisation

Brand Management

Chief Executive Unicorn
Einhorn products

Analytics

MIIA-Winners

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Live long and prosper
Chefredakteurin
Refinery29 Germany
Gründerin
Edition F

14:30 - 15:15 Uhr

We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate.  Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”.  What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Find out about "The Millenial Myth", the real purpose of social media and "The Digital Decision".

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President of UnMarketing

15:15 - 15:30 Uhr

Sum-up