Programm

Donnerstag, 01. Dezember 2016

09:15 - 09:15 Uhr

Begrüßung

09:30 - 10:15 Uhr

Post-Digital Marketing World
Keynote

Marketing hasn’t changed for 70 years. There’s been the internet, yes, but the techniques we use online are the same as we did with paper, or posters, or radio advertising in the 1960s. But as we look towards 2017, we find that the post-digital world is almost here, and things are about to change. In this presentation, we’ll discover how.

Hammersley_Ben_frei_290x220
Futurist, Journalist, Dozent, Autor

10:45 - 11:55 Uhr

Panel 1

Leadership & Organisation

Unternehmenskultur

Academia

Organisation folgt Funktion

Welpe_Isabell_frei_sw_290x220
TU München
Lehrstuhl für Betriebswirtschaftslehre, Strategie und Organisation

Brand Management

Markenbildung

Best Practice

Echte Liebe – die Faszination der Marke BVB

Thom_Dennis_frei_sw_290x220
BVB
Head of Marketing
Zerber_Matthias_frei_sw_290x220
BVB Merchandising
Managing Director

Broadcast

Cross Channel Strategy

Analytics

Measurement Strategy

Best Practice

The Data Driven Culture

Best Practice

Marketing Effizienz: Evaluation und Steuerung

Drenckhan_Charlotte_1_frei_mm_290x220
Zalando
Team Lead Marketing Intelligence

12:05 - 13:15 Uhr

Panel 2

Leadership & Organisation

Collaboration I

Data-Scientist ist dein neuer Freund

Brand Management

Customer Journey Optimization

Broadcast

Real Time Content

Platform Insight

Twitter

De_Buhr_Thomas - Kopf_frei_290x220
Twitter
Managing Director Germany

Live-Streaming

Analytics

Essentials

Web-Analyse

14:15 - 15:25 Uhr

Panel 3

Leadership & Organisation

Co-Creation

Brand Management

Special Feature B2B

Best Practice

Strategien und Konzepte für Social Selling, Influencer Marketing und C-level Engagement

Stenberg_Michael_frei_290x220
Siemens
Global Vice President Digital Marketing

Broadcast

Visuelle Kommunikation

Instagram

Platform Insight

Success in Snapchat

Petersen_Geir Ove_frei_sw_290x220
Snapchat Influencer

Analytics

Digital Customer Journey

15:35 - 16:45 Uhr

Panel 4

Leadership & Organisation

The Startup Way

Brand Management

International Strategy

Broadcast

Mobile Marketing

Platform Insight

The power of video in a mobile age

Schmidt-Grell_Stefan_frei_sw_290x220
Facebook
Head of Marketing Northern, Central & Eastern Europe

Analytics

Predictive Analytics

Academia

New data – new analytics – new business!

Gentsch_Peter_frei_sw_290x220
Hochschule Aalen
Professor für direct Customer Relationship Management

Freitag, 02. Dezember 2016

10:15 - 11:25 Uhr

Panel 5

Leadership & Organisation

Collaboration II

Der Kampf um den Content

It's all about Sales

Brand Management

Content Strategy

Best Practice

Neu aufgeladen: Die integrierte Markenkommunikation des ADAC

Garrels_Christian_frei_sw_290x220
ADAC
Leiter Öffentlichkeitsarbeit

Best Practice

Storytelling Can Save Your Life

Hon_Adrian_frei_sw_290x220
Six to Start

Broadcast

Special Feature KMU

Academia

Digitalisierung im Mittelstand: Schritte zur Entwicklung einer digitalen Strategie

Simmet_Heike_frei_sw_290x220
Hochschule Bremerhaven

Analytics

Personalization

E-Mail-Marketing

11:35 - 12:45 Uhr

Panel 6

Leadership & Organisation

Innovation Hubs

Brand Management

MIIA-Winners

Broadcast

Influencer Marketing

Best Practice

Zwischen Hype und Skepsis: Der Influencer Gold Rush

Deilmann_Astrid_frei_290x220
WWF Deutschland
Director Digital Communication

Analytics

Marketing Automation

Best Practice

Data-driven Marketing Automation at Dentsply Sirona

Wüst_Johannes_frei_290x220
Dentsply Sirona

Platform Insight

How to navigate with Data, Attribution and Measurement in a programmatic world

Hartwig_Michael_frei_290x220
Google Germany
Director Media Buying Solutions Central Europe

13:45 - 14:15 Uhr

Panel 7

Leadership & Organisation

Brand Management

Impuls

Warum wir keine CSR-Abteilungen brauchen sondern eine neue Unternehmens-DNA

Zeiler_Waldemar_frei_290x220
Einhorn products
Chief Executive Unicorn

Broadcast

Guerilla Marketing

Analytics

The Creepy Factor