Programm

Donnerstag, 01. Dezember 2016

09:15 - 09:30 Uhr

Begrüßung

09:30 - 10:15 Uhr

Englisch
Post-Digital Marketing World
Keynote

Marketing hasn’t changed for 70 years. There’s been the internet, yes, but the techniques we use online are the same as we did with paper, or posters, or radio advertising in the 1960s. But as we look towards 2017, we find that the post-digital world is almost here, and things are about to change. In this presentation, we’ll discover how.

Hammersley_Ben_frei_290x220
Futurist, Journalist, Dozent, Autor

10:45 - 11:55 Uhr

Panel 1

Leadership & Organisation

Unternehmenskultur

Academia

Organisation folgt Funktion

Welpe_Isabell_frei_sw_290x220
Lehrstuhl für Betriebswirtschaftslehre, Strategie und Organisation
TU München

Brand Management

Customer Journey Optimization

Broadcast

Cross Channel Strategy

Best Practice

Relevance is King

Roesner_Michael_frei_290x220
Head of Social Media DACH
Kaspersky Lab

Analytics

Measurement Strategy

Best Practice

The Data Driven Culture

Stadie_Andreas_frei_sw_290x220
Leiter Business Analytics und Pricing
Yello Strom

Best Practice

Marketing Effizienz: Evaluation und Steuerung

Drenckhan_Charlotte_1_frei_mm_290x220
Head of Marketing Intelligence
Zalando

12:05 - 13:15 Uhr

Panel 2

Leadership & Organisation

Collaboration I

Best Practice

Englisch
The Changing Role of the CMO

Lloyd_Simon_frei_sw_290x220
Brand & Digital Director
AXA UK

Best Practice

Strategical Importance of Digital Transformation

Hairer_Martin_frei_290x220
Chief Digital Officer
MED-EL

Brand Management

Special Feature B2B

Best Practice

Markenstrategie als wertschöpfendes Element im B2B Geschäft

Teppner_Michael_frei_sw_290x220
Global VP Marketing & Communications
GELITA

Best Practice

Strategien und Konzepte für Social Selling, Influencer Marketing und C-level Engagement

Stenberg_Michael_frei_290x220
Global Vice President Digital Marketing
Siemens

Broadcast

Real Time

Platform Insight

Twitter

De_Buhr_Thomas - Kopf_frei_290x220
Managing Director Germany
Twitter

Best Practice

Englisch
Hellmann´s WhatsCook Brazil

Uchino_Thana_frei_sw_290x220
Digital Marketing Manager
Unilever Brazil

Analytics

Personalization

E-Mail-Marketing

14:15 - 15:25 Uhr

Panel 3

Leadership & Organisation

Co-Creation

Brand Management

International Strategy

Broadcast

New Channels

Best Practice

Englisch
Success in Snapchat

Petersen_Geir Ove_frei_sw_290x220
Snapchat Influencer

Impuls

Englisch
Democratising VR

Ronen_Michael_frei_sw_290x220
Co-founder
Splash

Analytics

Predictive Analytics

Academia

New data – new analytics – new business!

Gentsch_Peter_frei_sw_290x220
Professor für direct Customer Relationship Management
Hochschule Aalen

Best Practice

Kooperative Werbewirksamkeitsforschung - Werbeattributionen im Omnichannel

Dubiel_Joerg_frei_sw_290x220
Director Corp. Intelligence
Conrad Electronic
Zengerle_Guenther_frei_sw_290x220
Associate Director Corp. Intelligence
Conrad Electronic

15:35 - 16:45 Uhr

Panel 4

Leadership & Organisation

Disrupted

Best Practice

The Future of Online Auctions

Schminke_Christof_frei_sw_290x220
CMO
Auctionata & Paddle8

Best Practice

Customer Loyalty 2.0. - Wie man mit What's App & Co bei Kunden punktet

Koehn_Nicolas_frei_290x220
CMO
Outfittery

Brand Management

Markenbildung

Best Practice

Echte Liebe – die Faszination der Marke BVB

Thom_Dennis_frei_sw_290x220
Head of Marketing
BVB
Zerber_Matthias_frei_sw_290x220
Managing Director
BVB Merchandising

Impuls

GOODBRAND oder Bedeutungslosigkeit

feige_achim_frei_sw_290x220
Partner
BrandTrust

Broadcast

Mobile Marketing

Platform Insight

The power of video in a mobile age

Schmidt-Grell_Stefan_frei_sw_290x220
Head of Marketing Northern, Central & Eastern Europe
Facebook

Analytics

MIIA-Winners

17:15 - 18:00 Uhr

Keynote II

18:00 - 18:15 Uhr

Sum-up

Ab 20:00 Uhr

Abendveranstaltung

Freitag, 02. Dezember 2016

10:15 - 11:25 Uhr

Panel 5

Leadership & Organisation

Collaboration II

Schluss mit der Kakophonie

Mickeleit_Thomas_frei_sw_290x220
Director of Communications
Microsoft Deutschland

Brand Management

Content Strategy

Best Practice

Neu aufgeladen: Die integrierte Markenkommunikation des ADAC

Garrels_Christian_frei_sw_290x220
Leiter Öffentlichkeitsarbeit
ADAC

Best Practice

Englisch
Storytelling Can Save Your Life

Hon_Adrian_frei_sw_290x220
Co-founder & CEO
Six to Start

Broadcast

Special Feature KMU

Academia

Digitalisierung im Mittelstand: Schritte zur Entwicklung einer digitalen Strategie

Simmet_Heike_frei_sw_290x220
Professorin für Betriebswirtschaftslehre, Leiterin des Labors Marketing und Multimedia (MuM)
Hochschule Bremerhaven

Analytics

Social Media

Best Practice

Performance Marketing auf Facebook

Miketta_Sven_frei_sw_290x220
Lead Social Networks Advertising
InnoGames

11:35 - 12:45 Uhr

Panel 6

Leadership & Organisation

Innovation

Brand Management

MIIA-Winners

Broadcast

Influencer Marketing

Best Practice

Zwischen Hype und Skepsis: Der Influencer Gold Rush

Deilmann_Astrid_frei_290x220
Director Digital Communication
WWF Deutschland

Analytics

Marketing Automation

Best Practice

Data-driven Marketing Automation at Dentsply Sirona

Wüst_Johannes_frei_290x220
Projektleiter Digital Marketing & CRM
Dentsply Sirona

Platform Insight

How to navigate with Data, Attribution and Measurement in a programmatic world

Hartwig_Michael_frei_290x220
Director Media Buying Solutions Central Europe
Google Germany

13:45 - 14:15 Uhr

Panel 7

Leadership & Organisation

Impuls

Englisch
Motivation, creativity, working together, and dinner.

Ospina_Daniel_frei_sw_290x220
Founder
Conductal

Brand Management

Impuls

Warum wir keine CSR-Abteilungen brauchen sondern eine neue Unternehmens-DNA

Zeiler_Waldemar_frei_290x220
Chief Executive Unicorn
Einhorn products

Broadcast

Guerilla Marketing

Analytics

The Creepy Factor

14:30 - 15:15 Uhr

Englisch
The Age of Disruption: Everything Has Changed and Nothing Is Different
Keynote

We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate.  Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”.  What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Find out about "The Millenial Myth", the real purpose of social media and "The Digital Decision".

15:15 - 15:30 Uhr

Sum-up