Programme

THURSDAY NOVEMBER 15

08:30 - 09:30

Registration

09:30 - 09:45

Welcome Remarks

09:45 - 10:00

Chairperson's Opening Address

10:00 - 11:00
KEYNOTE

Opportunities are in the limitations: A focus on diversity

Maral Kalajian

Maral Kalajian

Chief Marketing Officer
Watty
11:00 - 11:30

BREAK

Personality

11:30 - 12:00
KASE STUDY

Reviving and respecting heritage brands

Jasper Krog

Jasper Krog

Head of Global Content Marketing
Beiersdorf AG
12:00 - 12:30
KASE STUDY

Influencer Marketing Best Case

Eugenia Lagemann

Eugenia Lagemann

Managing Director
fischerAppelt, relations GmbH

Purpose

11:30 - 12:00
KASE STUDY

The ecosystem of the B2B customer

Dr. Markus Czanta

Dr. Markus Czanta

Head of Global Technical Marketing
Merck KGaA
12:00 - 12:30
KASE STUDY

Markenstolz: How European brands can win against Silicon Valley

Achim Feige

Achim Feige

Partner, Brand Futurist & Financial Services Specialist
Brand Trust GmbH

Performance

11:30 - 15:00
DESIGN SPRINT

Join three startups for a two-hour intensive sprint on ideation, creation and prototyping, the startup way.

Olga Scupin

Olga Scupin

Co-Founder & Managing Director
Fuxblau GmbH
12:30 - 14:00

LUNCH

14:00 - 15:00
KASE STUDY

Impact of video on Facebook

Jin Choi

Jin Choi

Director CPG, Retail, Entertainment
Facebook Germany GmbH
14:00 - 15:00
PANEL

The evolving employee economy and employer branding

Anita van de Velde

Anita van de Velde

Managing Director
DeVelde International
Anita van der Velde's career spans 15 years within the UK advertising and marketing industry, in both agency and corporate environment. She gained a wealth of experiances at leading London agencies holding positions such as Media Director at Proximity London, where she oversaw the communication strategy of a number of blue chip clients. She also worked for UK retailer Sainsbury's, before establishing a communications and media offering within a boutique creative agency in the UK.

With a history of developing communications for client's business needs, van de Velde now applies these keen problem solving skills in her current role as Head of Corporate Communication Practice. With support from O'Connel's internal research resource, this practice has delivered successful bespoke solutions for a diverse range of corporate communication roles, spanning all aspects of this function for leading international companies thoughout continental Europe.
15:00 - 15:45

BREAK

15:45 - 16:30
KASE STUDY

Millennial marketing for the mundane: Turning the everyday into startup gold

Trisha Jones

Trisha Jones

Head of Content
Casper Sleep GmbH
16:30 - 17:15
KEYNOTE

My mother was a freedom fighter

Aja Monet

Aja Monet

Spoken Word Poet, Educator, Human Rights Activist, NAACP Image Award Nominee
17:15

End of Day One

18:00

Kolour of Sound Afterparty

FRIDAY NOVEMBER 16

08:30 - 09:30

Registration

09:30 - 09:45

Welcome Remarks

09:45 - 10:00

Chairperson's Opening Address

10:00 - 11:30
KEYNOTE

Listening to colour

Neil Harbisson

Neil Harbisson

Artist and the First Human Cyborg
Cyborg Foundation
11:30

BREAK

Personality

12:00 - 12:30
KASE STUDY

Graphic design meets virtual reality: Exploring real-world possibilities

Orville Clarke

Orville Clarke

Creative Director, leading Digital, Auto & Sports categories across Time inc.
Time Inc. Headquarters
12:30 - 13:00
KASE STUDY

Visual Storytelling

Oktay Yaldiz

Oktay Yaldiz

Director Account Management
K16 GmbH
13:00 - 13:30
KASE STUDY

Digital transformation: The art of turning yesterday into the day-after-tomorrow

Bharat Madan

Bharat Madan

Global Head of Innovation & Business Partnership
Aperam

Purpose

12:00 - 12:30
KASE STUDY

Affiliate Marketing 2.0 - The Lifetime Revenue Share

Hagen Wolf

Hagen Wolf

Team Lead Partnerships, Strategic Partnership Manager
Secret Escapes GmbH
12:30 - 13:00
KASE STUDY

Unlocking the data at the bottom of your funnel

Orhan Dayioglu

Orhan Dayioglu

Director Business Development DACH
Showpad
13:00 - 13:30
KASE STUDY

Bringing data to the forefront of your marketing plan

Performance

12:00 - 12:30
KASE STUDY

Marketing Germany – the German Pavilion at EXPO 2020 in Dubai

12:30 - 13:00
KASE STUDY

Dialog 4.0: Crossmedia. Automatisiert. Rechtssicher.

13:00 - 13:30
KASE STUDY

Smart devices … Are not that smart afterall

13:30 - 14:30

LUNCH

14:30 - 15:00
KASE STUDY

How not to make crap video

Rob Glass

Rob Glass

Founder
flotilla video training
14:30 - 15:00
KASE STUDY

Innovation is not just a campaign: Bringing real change to the food & drink industry

Pascal Perrochon

Pascal Perrochon

Strategic Planning New Projects Manager
Pernod Ricard Paris
14:30 - 15:00
KASE STUDY

eSports as a platform

Christian Bayley

Christian Bayley

Senior Brand Manager
Riot Games
15:00 - 15:30
ROUNDTABLES

In this session, our MMK speakers will sit down with you in small groups to answer your most burning questions about their respective topics. Get the chance to peak behind the curtain and fi nd out how our experts really get it done.

15:30 - 16:00

Room change

16:00 - 16:45
KLOSING SESSION

Getting a seat at the C-suite: Making marketing matter

Helena Norrman

Helena Norrman

Chief Marketing and Communications Officer
Ericsson Headquarters
16:45

End of Kongress